Sunday, July 1, 2007

how to sell ice to an eskimo...

well sounds like a stupid question naa...
this is the quintessential question which Microsoft asks...

had read a lot abt this question thru my friends and also on the internet....
at first it sounds like a stupid question right...
even if we try to think a bit, it sounds more like a marketing question right...
how will u sell smth to someone who has abundance of it around him...
more of wat the marketing guys do... (no pun intended)

sounded illogical to me and i juss forgot abt it for some time...
then we had these rains in mumbai pounding and drowing the city...
was a house arrest for most of us...
was feeling bored so i thought lemme think abt this question a bit...

lets start answering this from the scratch... should involve more of ur brain ....
lets not start by analysing the question but lets start from microsoft...
well microsoft was asking this question to a technical guy....
why would microsoft ask a maketing kinda question to a technical guy who would be working on the latest technologies and solve bugs... they need more of geeks...
read somewhere that microsoft wants ppl who get excited at the mere mention of technology... even at the fag end of the day anything related to technology should stir up his senses and all that stuff.. a thorough geeky kinda guy....
so the only thing we know is that microsoft wants technology guys...
well thats where the answer lies ....

so lets rephrase the question....
its not
"how to sell ice to an eskimo"...
it becomes
"How to sell I.C.E to an eskimo"...

so wats the difference... I.C.E is a technology or more specifically a framework for the next gen of IMs (instant messengers)....
so now the question becomes easy to answer and its very easy to sell I.C.E to an eskimo....

so the greatness of the question does not lie in answering the question.. but in realising as to how to work through the question from the point of reference of technology.... the rest of it is easy...

Microsoft hasnt become MICROSOFT juss like that....
the guys who have made that company think differently and therein lies the greatness of the company... the people factor...

hats off to microsoft guys and specifically to the guy who has framed this question....

9 comments:

kanachi said...

indeed its worth learnin tht analysing is more imp n tht too in tha right perspective(very challengin indeed!!)..nice blog ..keep it up!

Mahadevan said...

Thats the greatness of MS. Hope NM brings out such lateral thinking capabilities within u, Cheers

RAGZZ said...

hey maha..
thanx a lot for ur comments dude..

Rahul said...

now this is the best !!!

Gokul said...

Hmm The whole thing is based on the assumption that the guy knows that there is something called ice for next gen ims or whatever. If a guy doesnt know that (say hes in some other domain - operating systems ??), the question falls flat on its face.

Karthik said...

You can have a look at this link
http://books.slashdot.org/article.pl?sid=03/04/22/224224
(a long one but you can have a look). I have seen in Linux communities mocking the interview process in MS, saying they do take people to release software with bugs

Karthik said...

http://books.slashdot.org/article.pl?
sid=03/04/22/224224
This is the link,the previous one has some last characters deleted

Jyotsna said...

"Well..taking a crumb of ice from his igloo":)Probably thth wd have been my answer:) Seems the author is conversant with the idea of the 'yet to come technology'.But... we cant expect every one to evolve in this aspect...cause the question would definetly be a conundrum for many.its very much important to analyse things and answer accordingly ...NICE BLOG.. KEEP WRITING..

Susanta Ghosh said...

Nice post thanks for this post.
Travlet India